translations of marketing texts


Marketing and advertising are fields where emotions are pivotal in appealing to the target group and in exciting a response from this target group. These types of translations require that the translator possess as certain “feel” in addition to mastery of the language and technical expertise as she needs to highlight the message of the original text by selecting the adequate linguistic form and by taking into account the particularities of the national language in which the original was written. Whether they translate factual texts on market research, snappy headlines devised to electrify consumers or catalogue texts whose purpose is to explain and convince – our expert translators utilise their empathy and feel for language to create a translation that accurately conveys the message of the original in the target language in a way that is adapted to the respective culture and intended purpose.